As a by product of our ability to measure every click and inter-action, we are at risk of trying to force certainty on creativity. This is misguided. At the inception of an idea, irrational, illogical thinking, not guided by status quo or precedent, is usually what surfaces potential, even if it’s harder to defend in real life.
Creative work should have the possibility of success, not the guarantee. The young man, 'Baba Idris', without the immediate requirement to satisfy risk-averse middle management, always take a leap of faith. His effort is rewarded with unique ideas that operate at the limits of wit and ingenuity. A reminder, perhaps, that the first through the wall always gets a little bloody.
Whenever I reminisce on his name and the unmatched innovations he is equipped with, I usually commend his sagacity that brings with it a fearlessness and creative freedom that can offer some invaluable lessons for the wider generation of youth in the state.
As a writer, I scribe to reward excellence, appreciate creativity, reposition vices to bring correctness and commends selfless services. Baba Idris provides a port in a storm for this generation. In both age and application of thought, his absence from organisations has an impact on creativity in the same way that lack of oxygen starves fire. Youthful thinking diversifies the process of moving from idea to execution, increases significantly the odds of innovation and serves as a reminder of what it’s like to nip at the heels of others.
The moment I got to know him marks a perfect moment to renew our appreciation of the influence and usefulness youth has in creativity – a signal for how the Kwaran Youth can fuel her continual reappraisal of purpose.
Ergo, he demonstrates profound ability to be multidisciplinary and the value that’s created as a result. What the world demands of creative people across all practices is diversity and depth of thought; those who are willing to turn their hand to unforeseen innovation and circumstance.
Typically, he is more prepared to explore his creative breadth than individuals, teams or organisations that have spent decades specialising, or have had a significant run of achievement. He risks experimentation. With no laurels to rest on, it has no fear of undoing previous successes. The more this is championed in our dear state and the country at large, among races of any level of professional maturity, the more we will catch people off-guard.
If he is to create any form of engagement with an individual or group of individuals, the requirement is to help shape thousands of small decisions to interact with a brand. The only way to do this is with a god-like understanding of context.
Alas, when he is misinterpreted, he would be left with friction, detachment and poor judgement. His creative thought places him deeply within the behaviour of his audience; a high form of role-play. What available time does his audience have in this moment? What is their percep
tion of value? What distractions do they have? What is the frequency of similar communications? What is the standard behaviour pattern of this channel? These questions, and more, make effective, efficient communication.
Dear Baba Idris, I know you are an enthusiast of helping others to grow and providing succor for people at any slightest opportunity, keep being you and now isn't the time for you to get distracted.
On your birthday, you are celebrated across places dignified with influence and excellence. Keep building yourself to greatness and never get distracted in your lane to be a gotivation to younger generation.
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